Learn to Relax Case Study

 The problem they faced...

The company already had a site when they came to BSO, but like many clients, they had a site which they weren’t able to update themselves, it was also costly to update, and couldn’t perform all the functions they wanted it to. They needed a new site that wasn’t costly to get up and running, a site that would generate a good return on investment and unlike their previous one could easily be updated by them.

Why they chose BSO...

Will, proprietor of Learn to Relax said that from the first meeting he felt confident that BSO could provide everything they were looking for. ‘David made me feel so comfortable and he explained everything to me in a way that was simple to understand.’ ‘It was an easy decision for us to choose BSO.’

BSO presented more opportunities than what they had even considered possible...

The primary purpose of their site was to act as an online shop, but they soon discovered many other ways to effectively utilise their site. The functionality of the customer database would mean that they could better manage their relationships with their clients, the statistics package provided them with clear insight and gave them direction and BSO’s online marketing knowledge meant that their website would become one of their major marketing tools.

What product items they found particularly attractive...

With Learn to Relax already having a site that could not easily or inexpensively be updated they were attracted to BSO’s system, which could be easily updated and changed at any stage.

For Learn to Relax, they had a site, which they wanted to largely use as an online shop. For some of their customers they needed it to have a simple payment system, which would be easy for them to use and this is exactly what BSO offered.

The statistics package additionally would save them a lot of time and give them direction in their marketing efforts. Will liked the fact that the statistics could tell him exactly what he wanted and needed to know. “The statistics were straight forward and presented a quick snap shot, which was easy to interpret.”

The added functions that BSO’s system offer also meant that Learn to Relax would be able to build their database through the Customer Relationship Management System and the E-Newsletter application would make sending online newsletters simple to do, meaning it would be easy to stay in touch with clients.

BSO taught them...

• That they needed to optimise their site and additionally how to do so
• How Google works and the Internet in general
  
• The potential to use the website as a marketing tool 
• How to update their site in light of what their statistics were telling them 
• How to create pages determined by what people search for
  
• The value of strong working relationships

And they would be able to do it all themselves when they needed because of the editor being so easy to use and the training and support BSO offered.

Since working with BSO...

Learn to Relax has been able to generate more leads through their website and this continues to grow.
Since taking the new Learn to Relax site live in late September 2008, the site has produced a growing number of visitors and subsequently brought many more customers to the business.

 The way they use their site has evolved from it being an online shop to additionally becoming an online brochure and creating company and brand awareness, as well as generating leads. More customers are resulting from the increase in awareness because the site has been optimised well so that it is being found easily.

The company now has ongoing promotion, which can be updated as they evolve for very little cost. This promotion has proven to be very successful for the company.

The number of page views is also increasing, which shows the patterns of site visitors. Will has found this to be a useful function and now has clear direction to further optimise his site himself and conduct appropriate marketing activities.

Their new site saves them time and money...

The Website Management System that BSO implemented for Learn to Relax brings many elements together into one database, which has greatly helped them to manage their client relationships. The integration of all this information has saved them countless hours.

Another element which has saved the company a lot of time is the newsletter mail out application because they can now create a newsletter from a template, making it quick and easy to do.

Learn to Relax has saved money in a number of areas, including being able to make changes themselves and having a site, which has started to pay for itself, but also in other particular areas specific to their business. They have clients which undertake ongoing courses and they can manage all transactions online as well as keep these customers updated easily with course details through the site and through newsletters. This means that it saves them a great deal of time and resources with not having to do manual invoicing or manually keep each customer individually updated. Working with BSO has been a good business investment for them in many ways.

What Learn to Relax have to say about BSO...

From their experience with the company they found BSO first and foremost professional in all aspects and the level of their expertise outstanding.

“BSO creates a clear and logical process, which was all set out from the start. This made me confident that my objectives would be met the whole way through the journey. I could have as much input as I liked along the way without any worry.”

“BSO are friendly and are always available to help. They make me feel like my business is important to them and their customer service is fantastic. The high level of support has exceeded all expectations, I can make a call and they do what I need done. They gave a clear demonstration and are able to speak my language. Overall it has proven to be amazing value for money and exceeded expectations on all levels.”

Learn to Relax’ relationship with BSO...

Will believes that they share a strong relationship because of their customer service, friendly nature, helpful attitude and accessibility to offer support. Because they are so easy to deal with and there is no stress involved also contributes to the strong relationship.

How BSO has contributed to their business...

Learn to Relax now has an overall professional image, which is presented to their clients and the wider public. The feedback from customers about the functionality and ease of using the site has all been good. They have the ability to optimise their site and create greater company awareness, which has bought them more business.

BSO’s products and services has added customer value to their customers, enhanced with the customer database, and by being able to update the site with current, interesting and relevant information, as well as being able to keep in constant contact with customers through their mail-outs.