Enterprise Care Case Study

Enterprise Care sought help from BSO for one main reason...

They had a site that wasn’t working for them and they needed a new one. The previous site that they had didn’t have statistics, had no SEO, wasn’t user friendly or easy to update.

What made Enterprise Care choose BSO over other providers...

The company was originally referred to by someone in the industry, but it wasn’t on the basis of this referral alone that Enterprise Care decided to chose BSO as its online partner. It was BSO’s willingness to adapt to exactly what they needed for the website to work with their existing database and systems that Enterprise Care chose BSO over other providers.

Enterprise Care is able to do considerably more online...

They are able to do everything that they wish to do online through their website. They are able to manage their mailing list, send HTML emails, add and edit images on the site, send targeted email campaigns, conduct SEO and monitor site activity through the statistics package.

The company now has benchmarks in place to measure the success of their new website...

Enterprise Care previously didn’t have the facility for people to sign-up to their site. With this new call to action in place, the company is receiving an average of 6 people sign-up every week and one in six is becoming a customer. This is a fantastic result for the company, especially because the website has only recently been put in place.

One of the objectives for this site was to sell online...and sales have increased...

Due to the site still being quite new and benchmarks limited in presenting previous results with the old site, it is hard for them to tell exactly how sales have improved through the website, but sales overall have increased since the new site has gone live.

The site is ranking highly for all their desired phrases...

All of Enterprise Care’s top phrases are on the first page of Google, which Communications Manager; Alicia also believes has greatly contributed to generating them more leads.

The site saves both time and staff resources...

Particularly for Alicia she feels that a considerable amount of her time is saved by the ease of creating pages, and the automation of emails.

Overall, Enterprise Care is happy with their new site...

They have received positive feedback; customers are saying that ‘it looks good, works well and is easy to use.’ The company is also pleased with the amount of sign-ups that they have already received. Alicia said that she has been impressed by BSO; “They are very good, very adaptable to what we needed to do and they fix problems as soon as they arise. BSO liaise directly with you as your partner.”